Earlier quoted context omitted.
I worked in ad-tech for a year before I left the tech industry as a whole. I've also done a fair bit of investigative journalism. Let me share a thing: Factual, a company that specializes in hyperlocal geofencing, uses geofencing much smaller than the self-regulation that their industry allows in their own rules. I learned this after a coworker quit because our company was allowing ad targeting to people using these…
First thing would be that a small geofence (i.e., a narrow church on available data) is entirely orthogonal to having high precision, high quality location data available. I won't claim with certainty that this is the case, but it seems likely that Factual was overselling their capabilities. That, or they relied specifically on having users grant high precision location data access and had nothing otherwise. Apps tha…
Yes, and many companies have access to both feeds.....