Earlier quoted context omitted.
Although Ford's CEO now gets it, Ford's product line doesn't reflect it yet. Farley has been bringing a few sample BYD cars to the US, for Ford people to drive around and to take apart. Farley dragged his executive team to China to see a BYD plant. They came back scared. But what Ford actually sells is 1) an F-150 converted to electric, 2) a Ford Mustang converted to electric, and 3) a Ford Transit converted to elect…
"Americans only want trucks and SUVs." (I hear people say.) Cool. Then allow BYD non-trucks, non-SUVs into the U.S. then. The Japanese back in the 70's showed U.S. automakers that price and mileage (in that decade anyway) were important to Americans. I suspect price is still important.
Something else that is not being told in the mainstream media, is the U.S. bias and negative attitude towards South American countries has left the door wide open to China. And China is firmly establishing itself there, where it is unlikely that the U.S. can compete for at least a decade, if not a generation.