"Let's give money to the content creators" is exactly what big incumbents want. They want to farm you, the viewer, for big profits, and give the content creators a few pennies in return. Meanwhile they hoover up the lion's share of the profit. We've seen this over and over again. It's rent-seeking. "Content creators" are part of the problem. Generating endless "content", which isn't very useful or valuable, and creat…
While I'm partial to your cynic interpretation — after all Cloudlfare is a for-profit US business —, the model isn't that far from what Jaron Lanier had proposed in ’Who Owns The Future?‘ (2010). In the book he explains how these micropayments would be sent out to all the websites you visit, etc. And you can have a built-in mechanism to combat the "star system" that tech automatically enables, where a few people get…
People need to think long and hard about why they think there should be unlimited stuff on the internet. Have you looked around? It's mostly crap. Random scribblings by opinionated amateurs, exhibitionists shilling snake-oil, "products" like online games or unlimited videos designed to sell your personal information for a profit, "news" that is 100% gossip, and an unlimited number of echo chambers. We need less incentive for all this crap, not more. But ads are never going away, so it's moot.