Earlier quoted context omitted.
Watching that video, the first thought I have is "So much engineering and I still need to buy a phone case with my new phone?" I'm guessing phone cases are still pretty much required if you drop your phone once or twice a month onto cement/asphalt/marble/etc from pocket height. I would be really curious to hear the internal debate at Apple wrt design tradeoffs + durability. E.g. how much of the iPhone design is only…
Cases are great because everyone can get one that matches their risk level and frequency of drops. Having a sacrificial outer layer that I can replace for $10 is also preferable to letting the $1000 phone take the damage.
I really wonder, seems like maybe, and might be worth looking into. If so, that would be fantastic and would make the case round to 2 orders of magnitude less costly than the device, instead of just 1.