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Why is Warner Bros. Discovery putting old movies on YouTube?

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Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#211

Even though the article says this initiative is not part of YouTube Movies/Premium, assumedly if one does have YT Premium/Music, then these movies should be ad-free, correct?

They're ad-free for Premium subscribers, but some small amount of the premium subscription fee is supposed to be divvied up between everything you watch, so it is technically being monetized.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#213
post #79

Earlier quoted context omitted.

Bandwidth is a part, but that’s an easy hurdle. But running a CDN at that scale is gonna require experience and truck load of money. The juice really has to be worth the squeeze. Similar to running on-prep vs cloud.

> But running a CDN at that scale is gonna require experience and truck load of money Take Netflix for example. Their CDN at scale is pretty good for VOD type of delivery, but they continue to get it wrong for live event streaming. Even Twit..er, X falls down with their large event live streaming. Adding the "live" component makes everything just that much harder

It’s actually not harder thanks to HLS: https://en.m.wikipedia.org/wiki/HTTP_Live_Streaming

Live streaming with HLS is equal to distributing static files and can be very low latency.

If you need to go below 3s of latency, yes it becomes harder, but everything else is thankfully solved.

The bigger issue with live streaming are the peaks: 0 views in one second and millions in the next. Even with static content delivery that leads to all kinds of issues.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#214

Earlier quoted context omitted.

Art doesnt cease to be art when new forms of art are materializing. Its up to the viewer.

That wasn't the argument. The argument is that few will watch the majority of WB's back catalogue, because their time is being spent with all the other attention sinks. This places a monetary value on the content, not a social or cultural value.

I don't agree with that argument. I am constantly finding new movies and TV shows to watch that I genuinely enjoy, but I still (reasonably often, even) watch or re-watch older content that I end up enjoying just as much.

Flooding the market with AI-generated content -- even if that content is good -- is not going to stop me from watching (or re-watching) older human-created productions.

I don't think I'm all that unique. I don't watch broadcast/cable television anymore, but I know people (especially those less technologically sophisticated, of any ages) who still flip through the on-screen TV guide, and are happy to tune in to watch a 1980s movie on some random channel, ads and all.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#215

Earlier quoted context omitted.

I assume that bandwidth is by far the biggest cost for running your own streaming service, so letting Google take that hit makes a lot of sense.

Don't let the cloud providers fool you. Bandwidth is cheap, especially for Googles, Netflixes and Cloudflares of the world which peer with every ISP that matters.

Cloudflare wishes it peered with everyone and steers its own astroturfing pressure groups hoping to achieve that. The economics are similar though; their major product remains DDoS sinking, so driving down the marginal cost of traffic is Cloudflare’s strategy. The difference is that the content they mediate is thereby an incentive towards peering and not the core business proposition.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#216

Earlier quoted context omitted.

That wasn't the argument. The argument is that few will watch the majority of WB's back catalogue, because their time is being spent with all the other attention sinks. This places a monetary value on the content, not a social or cultural value.

I absolutely agree. It’s also a silly to believe that because it’s old it’s culturally significant. There’s plenty of ancient dross in the back catalogues.

"Culturally significant" is the wrong metric, and shows that you don't really understand why people watch what they watch.

People watch all sorts of things, from all different time periods, because they enjoy them. Sometimes those things are "culturally significant", but I'd expect that's not the most common case. Sometimes those things are B-movies from the '70s or brain-candy sitcoms from the '90s.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#217

Earlier quoted context omitted.

I assume that bandwidth is by far the biggest cost for running your own streaming service, so letting Google take that hit makes a lot of sense.

>> I assume that bandwidth is by far the biggest cost for running your own streaming service, so letting Google take that hit makes a lot of sense. Judging from the clunky, buggy, nonsensical experiences on 2nd tier streaming services (i.e., everything except Netflix, Amazon Prime, YouTube, Disney+, Max), I'd say the biggest cost is probably hiring a decent Engineering+Product+Test team. There are complexities here,…

> Judging from the clunky, buggy, nonsensical experiences on 2nd tier streaming services (i.e., everything except Netflix, Amazon Prime, YouTube, Disney+, Max)

With the exception of Netflix, these other companies' apps are similarly buggy and painful to use. I run into an at least issue daily (usually multiple times a day) in every streaming app I use except Netflix.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#218
post #30

Old movies have been available on various "free ad-supported streaming television" for a while now, so I'm actually more surprised it took copyright holders that long to realize that Youtube also shows ads and doesn't require people to install some wonky app that might or might not be available for their platform. Of course, region-specific copyright deals are incredibly complex etc. etc., so I could imagine it was j…

I assume that bandwidth is by far the biggest cost for running your own streaming service, so letting Google take that hit makes a lot of sense.

Biggest cost is generating an ad platform that can get enough data to serve relevant ads to people increasing the effectiveness of the ads. You can't beat googles ad platform in terms of data and targeting.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#219
post #79

Earlier quoted context omitted.

I assume that bandwidth is by far the biggest cost for running your own streaming service, so letting Google take that hit makes a lot of sense.

Bandwidth is a part, but that’s an easy hurdle. But running a CDN at that scale is gonna require experience and truck load of money. The juice really has to be worth the squeeze. Similar to running on-prep vs cloud.

That's why companies doing streaming at less than Google's scale can pay Aakami or a company like them to do that, caching copies at datacenters around the world close to the people doing the watching.

Re: Why is Warner Bros. Discovery putting old movies on YouTube?

#220
post #113

Earlier quoted context omitted.

Ah, FAST services as referenced by the parent are an entire genre of streaming services that might have slipped under the radar for most Hacker News readers.[1] They’d be off my radar too since I’m not interested in them per se, but for Jason Snell’s excellent Downstream[2] podcast (earlier episodes co-hosted by Julia Alexander) covering basically the business of Hollywood with an emphasis on streaming services and r…

With AI, this entire vast content library is about to be worthless anyway. We'll be making more long-form, quality content per month than entire Hollywood production years. And if you include short form content and slop, it'll be more content per second than entire years. When faced with infinite content, people will reach for content currently popular in the zeitgeist or content that addresses niche interests. Holly…

In the same way AI will replace bland techno and run of the mill lofi hop hop, it’ll do the same for all the cgi crap Dreamworks puts out twice a year.

AI can copy things that are already copied, but you’ll never get something as paradigm shifting as Toy Story 1.

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