> In support of your theory particular is I don't think enterprise sales "ragequits" a conversation when the customer is mid-evaluation based simply on the idea that they are considering multiple options.
> Why would they walk away at this point, let alone ban the customer.
It wasn't just that they were considering multiple options. Looking at the timeline, this was about a month after their initial soft gloves approach/enforcement action and they drug their feet the entire way through it.
Once CF got to the top of the leadership chain at their company and it was clear that all the relevant decision makers were involved in the conversation but were unwilling to pay, they just folded their cards, resumed the initial enforcement action, and moved on with their day.
If this was a small account they probably wouldn't have even blinked twice with just striking down the user for causing reputation harm and violating TOS but since they were a large account CF clearly went out of their way to meet with them multiple times and try to find a solution. But after a month of little to no progress while the account continues causing reputational harm and is unwilling to budge, they just called it quits and moved on.