Earlier quoted context omitted.
I hate to say it but monetize subscriptions, not new car sales. It's got to be worth as much as a seat warmer.
Wait I gotta be missing something. Are seat warmers a subscription now? Damn, indeed I missed that section > With their own software platforms, they are desperately trying to find recurring revenue streams, whether it's a subscription for seat heating or driver assistance systems ..........
They almost became a subscription, but BMW backpedaled at the last second[0].
0. https://www.theverge.com/2023/9/7/23863258/bmw-cancel-heated...