Earlier quoted context omitted.
Other comments have gotten at the nuts and bolts of administrations, and here's the PR side of it: Do the 'Mom Test' on any candidate and you will see why 9 out of 10 times a challenger to an incumbent fails [0]. The only challengers who succeed beat the 'good enough test' while simultaneously fending off the current administration's inertia (aptly put by paulgb) [0] https://www.momtestbook.com/
what is "the mom test"? the link seems to be an entire marketing campaign selling a book and a brand, with no "test" clearly specified - can you summarize it, please?
The "Mom Test" is a term from a book by Rob Fitzpatrick titled "The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you". It is about customer development and strategies for entrepreneurs to properly validate their business ideas.
The title refers to the notion that even your mom, who generally loves you unconditionally, would lie to you to spare your feelings if your business idea wasn’t good. So, the "Mom Test" suggests a method of asking the right questions to get honest and useful feedback from people, including those who might be predisposed to be nice to you.
The key principles of the Mom Test are:
Talk about their life instead of your idea: Ask about specific behaviors and thoughts in their past and present, not about hypothetical futures. Avoid asking whether they think your business idea is good. Instead, focus on their problems, pains, and needs related to the area your business is focused on.
Ask for specifics in the past instead of generics or opinions about the future: People's predictions about their future behaviors are typically inaccurate. By asking about their past actions, you can gather more reliable information.
Talk less and listen more: This is about them, not about you or your idea. The goal is to gather insights, so avoid leading questions and let them do the talking.
By following these principles, entrepreneurs can gather real insights into customer needs and challenges, which is crucial for validating and improving business ideas.