On urban US supermarket shelves virtually every bottle of olive oil advertises itself as "virgin" or the "even better" varieties ("extra virgin", "first cold pressed" etc). I have read that many of these labels are hogwash, and that the contents of your typical supermarket "extra virgin olive oil" bottle pretty often include adulterants like palm, canola, or sunflower oil. I can definitely taste the diff between supe…
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It’s not virtue signaling. It really sucks. Next time you are in SF, or somewhere where Ritual coffee has shops try an espresso from them(the Sweet Tooth preferably).
You will be blown by the difference in taste. I get that some people don’t care for it, but I don’t it’s virtue signaling to do.