Earlier quoted context omitted.
Apple comes out tomorrow and announces the new iPhone 15. "We do not know when it will be ready. It might be tomorrow, or just as likely it will be in a hundred years." Who will hold their breath? Who would invest in this? Software needs to be used by people. Software deliveries that cannot be estimated cannot be relied upon for planning. It may as well never be announced!
But they wouldn’t announce it until it’s pretty much ready.
Now you understand sprints