> That is, CTOs and CPOs loved Atlassian’s revolutionary Jira product so much, it was able to grow virally and organically without the business having to spend millions of dollars on an enterprise sales team. Here people talk a lot about creating a good product, code quality, etc. It doesn't matter. You don't need to build a great product: you need to find the market and exploit it faster than you can. The quality of…
> Here people talk a lot about creating a good product, code quality, etc. It doesn't matter. You don't need to build a great product
You really haven't disproven that CTOs and CPOS loved the product initially, which I believe to be true.
So yes, you do need to build a great product at the beginning. Then at enough scale, your product can become shit in some ways, and you can focus on sales.
But the article's thesis is that Jira did not start as a shit product.