Earlier quoted context omitted.
Breaking up Facebook sounds fine to me. I've got an even better one, though: make their business model practically illegal. I'd love the US to implement something broadly similar to the GDPR and actually enforce it (and while at it, I'd like the EU countries to step up the enforcement game). The tech monopoly giants of today are mostly Adtech companies, and as far as I'm concerned their very business model is anathem…
What alternatives to ads do you suggest? I don't see donations or paid services as a viable alternative (especially for people in emerging markets -- will companies still have any incentives to chase these markets?).
This is one of the reasons that I like the Brave/BAT model so much. It shows that you can have an "ad-based" economy without having to have Surveillance Capitalism. People could take part of the rewards they receive from the ad network and use to pay for their social media service. That was one of my ideas behind communick. [0]
And anyway, even if we wanted to get rid of "ads" altogether: WhatsApp was a profitable, sustainable business just by charging $1/year from part of its userbase. Facebook bought them because they knew it could become a threat to their business model.