From a preliminary statement of Epic's motion: > Just over two weeks ago, Apple’s CEO Tim Cook was asked during a Congressional hearing whether Apple has “ever retaliated against or disadvantaged a developer who went public about their frustrations with the App Store”. Mr. Cook testified, “We do not retaliate or bully people. It’s strongly against our company culture.”
This isn't retaliation though for Epic going on Twitter and being angry about the App Store practices, or the situation like Hey where the was a lot of press and negativity. Epic breached the terms of the agreement for their app, so their app was removed from the App Store. Other than needing to fix their app to no longer be in violation of the guidelines, they could have cured that breach of the contract. Instead Ep…
This gives the impression that suing them is what led to Apple terminating their relationship, but that isn't the case. Epic could have sued Apple without the theatrics and they'd have been fine. They didn't even need to violate the terms of the developer agreement to bring their antitrust lawsuit, which is largely about the developer agreement.