Keybase helped me to identify a trend in the software industry: using a pretty UI to cover up the disruption of an open ecosystem with a closed, centralized replacement. Keybase seemed cool on the face of it - making encryption easier is a laudible goal, and PGP certainly could use the improvement. But, thanks to Keybase, now I ask different questions upfront. Beware the Keybase formula: 1. Integrates with an existin…
I actually think that this played a non-trivial part in Android getting early traction - similar dynamic to Gmail where tech people got excited about it eventually "my friend who's good with computers recommends this" becomes a factor.
Not the exact same formula as you formulate above, but I think there are parallels to draw.
Embrace, extend, and extinguish, and all that.