Earlier quoted context omitted.
You mean those laws that allows companies to get a reputation with their clients without a scammer being able to legally exploit it and confuse everybody?
Branding is ok. What I think is not OK but totally normal, is branding combined with advertisement. The name of the brand combined with all the perfect, beautiful and fun things of the world, so your name associates the brand with all the nice things. That is lying to me and I hate that it is the norm.
I don't know if it's viable to separate good brand advertise (our soda tastes good, our bags last forever) from the bad kind (use our product and get all the pretty woman). Some regulation over emotional tone (and, of course, false info) may be much more successful than focusing on brands vs. unitary products.