Earlier quoted context omitted.
The car is surrounded by posters that read "Enter to win" above a picture of a white vehicle otherwise similar to the blue car physically present. There is absolutely no doubt that ideogram promises a chance to win the car in exchange for the registration.
> There is absolutely no doubt that ideogram promises a chance to win the car in exchange for the registration. While a naive person may make that inference, a rational person may understand that 'ideogram' does not constitute an assertion that the picture depicts the prize to be won. I sure don't mean to defend such predatory scammers, but I'm pretty sure they are legally safe on that part. I had a friend last year…
The law isn't based on a "rational" person, but a "reasonable" one, that is the judgement of an ordinary person with typical life experiences. That's why you're tried by a jury of your peers, not of logicians, lawyers or ethicists.