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Go's New Brand

blog.golang.org

211–220 of 301 posts

Re: Go's New Brand

#211
It's really sad and insulting to the language itself to do this - while there's nothing wrong with the design assets and guidelines, this looks like it was a template bought for $29.99 off a design website.

The problem is that the design has no connection or correlation at all with what the design is for. The difference is superbly obvious in the slide masters - look at the code samples - that code looks like it has absolutely no place on a slide like that.

That's true of the entire design language - it's great for a startup trying to be cool, but has nothing to do with Go. It's like what we'd get if we asked one of our designer interns to come with a brand language and the only brief they were given is "It's called Go, and this mascot is non-negotiable".

Re: Go's New Brand

#212
Man, even I prefer that cute little gopher to this new branding.

Better spend money improving the real issues of the language, instead of paying to agencies for this outcome.

Re: Go's New Brand

#213
post #109

Earlier quoted context omitted.

> they're putting some work into making it look cool They might be trying to make it look cool, but what they have accomplished is to make it look corporate, which is pretty much diametrically opposite of cool.

If you're going to pick a language based on what's "cool", you might not be golang's target user base anyway...

GP comments choice of words, not mine

Re: Go's New Brand

#214
post #34

This makes me incredibly (to me) sad. The identity is so completely soulless, and the logo is the opposite of timeless, trying to grasp currently oh so hip and pop retro aesthetic. Nevermind that the retro logo and super sleek modern visual identity seems to clash with each other, both are abandoning the playfulness that was so prevalent before, most clearly evident in the various Go gopher illustrations. And its not…

Look at it this way, Google's making a commercial statement with this, that they think Go is important enough for them to brand . It's like Duke and Java -- Duke still exists as a mascot. I suspect the gopher will be around for a long time to come. If anything this is a harbinger of Go becoming more mainstream than it is already (think TIOBE top-10).

Somehow I think that the coffee cup is better than running letters.

Re: Go's New Brand

#215
I don't like the big thin typeface in those materials, too snobby. The logo itself is OK, they should have used a bold font like that, and maybe just use the outlines to represent the lightweightness visually.

Re: Go's New Brand

#216

Earlier quoted context omitted.

TBH I've always thought of Go as Google's Java. With some decisions to make developing at super-big-co even nicer, which helps you at google scale.

I've always thought of Go as Google's Java 1.4.

Not really, more like Java 1.1.

Java 1.4 already had much more features and library offerings than Go still lacks.

Re: Go's New Brand

#217

Logo design and acceptance (by the ones commissioning it) is a strange thing, in my experience. This new logo looks like a gas/fuel station logo or a racing logo. I can't imagine it being dissociated with these categories. The older gopher one, though kinda whimsical, was nicer, cuter and amenable to be modified to indicate different things in different contexts. This new logo is static and is the opposite of the old…

Ha! Gas station was the first thing that came to my mind, then car rental company.

Re: Go's New Brand

#219
post #139

Earlier quoted context omitted.

Everything is about impression and perception. For example, I have observed that people treat me more seriously when I dress better than with the typical "jeans+tshirt" combo. Now, we can say this is superficial bullshit, but at the end of the day, the way you dress influence people's perception of you. So in my opinion, Go's new branding give it a more "serious" image and perhaps people unfamiliar with the language…

In this case the cliché brand identity is the jeans and t-shirt combo. Does hip branding not make a language seem juvenile? You talk about serious image, but surely you can't find more serious languages than those devoid of branding, like C and Lisp.

It helps when the language is the only path to write for a specific platform.
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