Earlier quoted context omitted.
They've probably done testing and found that for some significant percentage of married couples, seeing their spouse's posts caused them to reduce their Facebook usage. So unhappy marriages are ruining it for everyone. I feel like the general trend of UI simplification and a/b testing everything has companies chasing after anything that will push their general metrics up in the short term, at the expense of slowly di…
> In the short term very few people are going to cancel Netflix because of this, but enough of these decisions in succession is erosive to customer goodwill. The “auto preview” is so unpleasant that I’ve essentially stopped using Netflix entirely. I’ve no doubt that their testing shows it increases engagement, but I find it so jarring and abrasive that I rarely open the app any more. I’m sure they still have content…
Netflix already seems to have no problem getting people to watch hours and hours of shows as a result of having high quality content. Why do they need to perform cheap tricks like auto-preview to bump up user stats, as others have pointed out, at the expense of user happiness/preference?