Earlier quoted context omitted.
Snap has multiple revenue streams, what are you talking about?
serious question, other than the glasses that no one is buying, the ads where google and facebook take up most of the space, what do they have?
They charge brands for special promotional filters.
They charge publisher brands to appear in Discover.
They charge users for geofilters for their own events (https://www.snapchat.com/geofilters).