I wrote an email to Jeff suggesting that Day 2 might be started by losing control over what is sold in his shop. I really respect the way he thinks about the company and I have bought stock in it as a reflection of that respect. My hope is that he will be able to match 'focus on the customer' with 'don't sell the customer counterfeit or shoddy crap'. With their investment in Machine Learning one would hope they could…
There's a lot of talk about counterfeit goods in this discussion, but my problem is the amount of sellers selling the same thing, and using bad search terms to get their listing to the top, and generally making everything harder to find. Have you ever tried to search on something that doesn't have, like 3 or 4 really, really obvious market-leading options? And then sort by anything other than the default? It's imposs…
I too have been a Prime customer for years, but 2 day shipping doesn't mean as much if its 2 days to delivery, then a trip to the post office to return it, and another 2 days to get the replacement, and then another week before your account is credited with the returned one. As an egregious example I bought a replacement cable modem and the one I got had a 'property of time-warner cable' sticker on it! And yet advertised as new. They replaced it quickly but really? Why should I have to be the person to sort the crap? And if that responsibility does fall to me, the customer, then Amazon is not sticking to their policy of putting the customer first.
And I agree with Jeff in his letter, if he gets into Day 2, the company can ride it for a very long time into the sunset (just look at Sears!).