Wired have now joined apple on my list of companies to boycott for life. Personally I'll be adding any company to the list that joins in with this kind of crap - deliberately creating an online 'second class' is unacceptable. Don't let these bastards win.
“This story is being previewed exclusively on Apple News until Tuesday”
211–220 of 241 posts
Re: “This story is being previewed exclusively on Apple News until Tuesday”
#212Timed exclusives are already frustrating in video games, I don't need them creeping into my reading :(
Re: “This story is being previewed exclusively on Apple News until Tuesday”
#213Earlier quoted context omitted.
I'm pretty sure they only take a cut of ads sold through their iAd system and take 0% cut for ads sold directly by the publication.
Yes and no. This is basically a little bit disingenuous. Today, most publications will use something like DoubleClick to manage their ads, sell a bunch directly to specific companies, setup bidding on some others via another provider hooked into the same system, and then use Google AdSense for the remnant inventory. From my reading of it, on Apple News, you're required to use iAd to manage the inventory. iAd allows y…
The setup you describe is only true of very small publishers (i.e. a single site). iAd is essentially a supply-side platform (SSP); just like DoubleClick. A large publisher like Wired will use what's called a demand-side platform (DSP) -- something like Auditude or Freewheel. This would allow you to manage ad sales between 3rd party ad networks, data partners, internal sales and remnant inventory in a way that provides the publisher with control over what ads get shown. A common setup is to bid an impression against multiple ad networks (and local inventory) based on the user's data profile (obtained from a data provider). Google consolidates all of this themselves, which makes it easier if you're small, but any major publisher is going to handle ad sales at least partially in house. Ad sales are the revenue stream, and you just don't outsource your revenue generation process -- period.
There's just a conflict of interest in doing it any other way. A DSP wants to play multiple SSPs against each other to get the highest priced ads for its content while preserving the user experience (DSPs often include features that allow you restrict the number of times an ad shows to the same user, etc). The SSPs are looking to get the best results for their advertisers at the lowest price.
It's not a brilliant move because platform lock-in is too easy to avoid thanks to the myriad of ad tech providers in the space. Apple will get some app developers and small sites with this, but 95% of the market has evolved past a solution like this into something far more "enterprise".
Re: “This story is being previewed exclusively on Apple News until Tuesday”
#214Wired have now joined apple on my list of companies to boycott for life. Personally I'll be adding any company to the list that joins in with this kind of crap - deliberately creating an online 'second class' is unacceptable. Don't let these bastards win.
If it's not these bastards, it'll be some other bastards. Companies have to differentiate their products somehow.
Re: “This story is being previewed exclusively on Apple News until Tuesday”
#215I'm an Apple user, but I have no interest in Apple curated news via a dedicated app. I can't believe there's a significant market there.
My Dad: "What's this 'News' app?"
Me: "It's new with iOS 9. It's a little news reader. You tell it what you're interested in, and it'll show you articles."
Dad: "Cool"
You may be surprised.
Re: “This story is being previewed exclusively on Apple News until Tuesday”
#216This is the wrong direction. What users want are unobtrusive ads and what content creators want is to get paid. Apple and Facebook are trying to take advantage of this by pushing users to their AOL-esque walled gardens. We need a browser standard for built-in unobtrusive ads or payments so content creators can get paid and users don't get stuck with AOL 2.0.
Why do we need a browser standard for built-in unobtrusive ads? We already have a standard to carry ads - it's called HTML. Adding an out-of-band ad carrying system is not only, and in my opinion, an unethical subterfuge, as it won't work against heavy-handed ad-blockers anyway: they'll just evolve to block that too.
The point isn't to force ads down the user's throat, it's to show ads in a way that's uniform and tolerable, as Apple is attempting to do with Apple News. An ad blocker can be built for Apple News too (and has been) but I'd rather that not be necessary in the first place.
Re: “This story is being previewed exclusively on Apple News until Tuesday”
#217Couple of minutes ago I didn't know about Apple News and didn't care about a superstar architect. Now I still don't care about a superstar architect but already hate Apple News and Wired for presenting me with a link to an article I can not read.
I can't imagine having to depend on Apple products. They just seem like the most unfriendly, restrictive company ever.
Re: “This story is being previewed exclusively on Apple News until Tuesday”
#218Earlier quoted context omitted.
Please just write normally formatted sentences.
As I answered to several other comments, this is not a helpful suggestion when most typographers suggest to use bold for emphasis of sans-serif fonts, as italic with sans-serif is less noticeable than 𝗯𝗼𝗹𝗱.
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Re: “This story is being previewed exclusively on Apple News until Tuesday”
#219Earlier quoted context omitted.
As I answered to several other comments, this is not a helpful suggestion when most typographers suggest to use bold for emphasis of sans-serif fonts, as italic with sans-serif is less noticeable than 𝗯𝗼𝗹𝗱.
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But I want to have the typesetting ability to provide emphasis, distinction, quotes, like in a book.
If I can’t get TeX or markdown, at least proper emphasis should be supported.
Re: “This story is being previewed exclusively on Apple News until Tuesday”
#220Did anyone else notice that the hover text on the Apple News link is "Big Deal"? Not sure what to make of that.