Earlier quoted context omitted.
I think it's called OVF[1]. It's just not as widely supported as it probably should be. [1] - http://en.wikipedia.org/wiki/Open_Virtualization_Format
In theory, OVF is the 'answer' for Virtual Machines -- but its failure has been in adoption -- if you can't get Amazon and OpenStack to adopt it, what's the point? Before Rocket/ACI there wasn't even a contender for Containers. Now there is a published spec. Start there. Iterate.
[1] http://webstore.ansi.org/RecordDetail.aspx?sku=INCITS+469-20...
[2] http://www.iso.org/iso/home/store/catalogue_tc/catalogue_det...