This is extremely cool reading! I'm impressed that they actually fined Elkjøp (as they should!) but very surprised that they didn't keep you informed! Thank you for sharing!
I told them forced consent was unlawful. 5 years later it cost Elkjop €1.8M
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Re: I told them forced consent was unlawful. 5 years later it cost Elkjop €1.8M
#202Earlier quoted context omitted.
You can even spy if you want to, just ask for consent
Getting consent in a truly compliant way is basically impossible (it should be opt IN, not opt OUT). Though we've trained people to just accept literally everything now.
Re: I told them forced consent was unlawful. 5 years later it cost Elkjop €1.8M
#203And how much did it make them over those 5 years?
So the fine is the first step to a much wider legal action.
The fine also puts other loyalty clubs on notice that if they do this, they are going to face consequences - so it has a much wider impact than simply monetary.
Re: I told them forced consent was unlawful. 5 years later it cost Elkjop €1.8M
#204This is extremely cool reading! I'm impressed that they actually fined Elkjøp (as they should!) but very surprised that they didn't keep you informed! Thank you for sharing!
It was not their responsibility to keep me informed, it was the responsibility of IMY (the Swedish Regulator) to keep me informed.
Re: I told them forced consent was unlawful. 5 years later it cost Elkjop €1.8M
#205Excellent outcome. I wish we had these rights in the USA! Too bad justice took 5 years though.
There are some state laws - California, Virginia and Colorado, a bunch of others. And the SECURE Data Act currently in Congress. https://statescoop.com/house-subcommittee-secure-data-act-pr...
Re: I told them forced consent was unlawful. 5 years later it cost Elkjop €1.8M
#206This fills my heart with joy. If only ICO in the UK would do the same.
He has largely been ostracised by the privacy and data protection community (even at regulatory events) I have seen him wandering around alone and aimlessly at a number of regulatory events, he didn't seem very comfortable and didn't really have a lot of interaction with his peers.
Re: I told them forced consent was unlawful. 5 years later it cost Elkjop €1.8M
#207I personally know other people who have filed similar complaints, and the Norwegian Datatilsynet explicitly stated they acted based on many complaints. I don't think they care about a single person's voice in this, even if they "helped create the law". It's a shame, but it probably says more about Datatilsynet's capacity. Frankly it would be great if you could simply say "this company did something dodgy", provide pr…
Re: I told them forced consent was unlawful. 5 years later it cost Elkjop €1.8M
#208Lol. Brookfield Place wifi had an OPT IN for their wifi to receive marketing. If you unclicked it, the 'connect to wifi' button greyed out and a notification appears saying that Opt In is required for wifi.
Re: I told them forced consent was unlawful. 5 years later it cost Elkjop €1.8M
#209Idk about that particular company but the benefit of cheating may be much higher than the 1.8m fine they got. I personally never specifically consent to anything, yet get a ton of marketing emails. To most companies that send me those emails 1.8m would be a slap on the wrist.
Re: I told them forced consent was unlawful. 5 years later it cost Elkjop €1.8M
#210Eveyone getting very excited but on what date did the company actually pay the fine to the EU? > This decision can nevertheless be challenged before Norwegian courts in accordance with Article 78(1) of the GDPR. [0] Time will tell I guess? [0] https://www.datatilsynet.no/contentassets/59addbef9c1b48a28f...