The only problem with this analysis is that in practice a lot of the designers don't understand the customer and don't understand the business. Don't understand the market, at least compared to the founders or people who've been in the space for a long time. So there's a bit of a false confidence where the designers think they know what's really right because they did "scientific approach". But in reality the founder…
Your website is not for you
201–207 of 207 posts
Re: Your website is not for you
#202Earlier quoted context omitted.
"in practice"? Disrespectful, of course, but also not true. In practice, most designers know what they are doing as well as you know your job. If yours doesn't, you hired a quack. Here. Try this, in practice, most business owners don't know what they are doing. In practice, most programmers write shit. It's easy to bitch at artists because most people don't understand what they do. Don't be one of those people.
In practice, most designers know what they are doing as well as you know your job I would qualify that as most graphic designers know what they’re doing, when they’re working in graphic design media: logos, magazines, billboards, and other print media. Unfortunately, our industry (software) has shifted towards hiring graphic designers to do user interface design, a task which they’re often grossly unqualified for. Th…
Re: Your website is not for you
#203The only problem with this analysis is that in practice a lot of the designers don't understand the customer and don't understand the business. Don't understand the market, at least compared to the founders or people who've been in the space for a long time. So there's a bit of a false confidence where the designers think they know what's really right because they did "scientific approach". But in reality the founder…
100%. Ignoring the fact that sometimes founders feel the need to put their stamp on everything, for startups and scaleups that haven't progressed to corporate slog, I think it's near impossible for even the best staff designer in the world to arrive at the optimum website/deck/infographic/widget without founder or leader feedback. The key ingredient is their insight. That's what sets any startup apart. Otherwise the…
Re: Your website is not for you
#204A website is a compromise between three parties. User: I want to get the information I came for. Business: I want to build brand trust and drive conversion. Internal organization: I want the owner’s taste and preferences to be reflected. The article strongly says that a website is for the user. I agree with the spirit of that argument, but in practice, most users’ “taste” is shaped by brand reputation. And where does…
Re: Your website is not for you
#205Earlier quoted context omitted.
_should be_ for your customers. Business minded folk can convince themselves that "ads are for the consumer because they benefit from knowing about our great deals!" but everyone else knows that ads are for the business to increase revenue. If they didn't increase revenue, the business wouldn't do it. If your website provides an actual utility, then that utility is for the customers. Everything else on the site (upse…
They increase revenue by...getting customers. Therefore everything on the site is for the customer, in terms of acquiring them.
If I go to your restaurant's website and have to dig to find the menu and the page is just plastered with "Fine dining with a wonderful view" and pictures of models eating... that's not helping me, that's advertising to me. And now your website is no longer a utility/service, it is a billboard. The only reason I tolerate the billboard is because of the utility, and if the utility doesnt exist, why would I ever come back.
Re: Your website is not for you
#206My personal website is absolutely for me and not anyone else :) It’s like saying the art I made is not for me !!!?
What part of the article gave you the impression that it was about your personal website?
Re: Your website is not for you
#207The only problem with this analysis is that in practice a lot of the designers don't understand the customer and don't understand the business. Don't understand the market, at least compared to the founders or people who've been in the space for a long time. So there's a bit of a false confidence where the designers think they know what's really right because they did "scientific approach". But in reality the founder…