Good for them. During economic downturns, when fewer resources are available for redistribution, collective action across population groups can help address worsening power imbalances.
Cue Concorde.
If you spend half a billion, to make a game that's five multiplayer maps, fail to do any market research, to find out that the part of your audience that isn't indifferent to your game actively hates it, playing the role of innocent victim subject to the whims of evil studio execs, is somewhat unproductive.