Earlier quoted context omitted.
The price was likely too high, though that is debatable. However the real take away is if you want something like this to work out you need to invest in to for years. There is nothing wrong with getting the size of the market wrong by that much - it happens too often for anyone to call it wrong. It isn't clear what was predicted, but marketing should have predicted a range of units sold (and various price points havi…
> There is nothing wrong with getting the size of the market wrong by that much - it happens too often for anyone to call it wrong. It isn't clear what was predicted, but marketing should have predicted a range of units sold (and various price points having different predicted ranges!). Shout out to the Itanium sales forecast: https://upload.wikimedia.org/wikipedia/commons/8/88/Itanium_...
It reminds me of a meeting long ago where the marketing team reported that oil was going to hit $400/bbl and that this would be great for business. I literally laughed out loud. At that price, gasoline would be about $18/gal and no one could afford to move anything except by ox cart.