Google is illegally monopolizing online advertising tech, judge rules

Post by spacebanana7 » Thu, Apr 17, 2025, 6:41 PM UTC

FuriouslyAdrift wrote: post #172

spacebanana7 wrote: post #17

Google isn't a monopoly in the Standard Oil sense of the term. Its ad revenue is big because it occupies so much user attention. I actually think many suggested remedies would actually make Google more profitable. For example, prohibiting Apple-Style search deals would mean that Google gets a smaller amount of traffic, but that traffic would come with zero cost. That could end up being more profitable. A similar argu…

87% of Googles revenue in 2023 was advertising. $265 billion. They hold more than 80% market dominance in all markets they compete in. https://www.statista.com/statistics/266249/advertising-reven...

Post by iamacyborg » Thu, Apr 17, 2025, 6:44 PM UTC

hamp95 wrote: post #169

CPLX wrote: post #158

Earlier quoted context omitted.

> it is irrelevant of whether publisher earns 75% or 30% of the total revenue Of course it matters if a middleman is skimming off 70% of the revenue in a given market. > it is incredibly efficient On what planet is a loss of 70% of the resources to the matching process between buyers and sellers "incredibly efficient"? > What matters is how much they are earning compared to the next best alternative. Right, which is…

> On what planet is a loss of 70% of the resources to the matching process between buyers and sellers "incredibly efficient"? One where the market maker is taking up the cost of providing a market. E.g. Steam takes a 30% cut for providing the infrastructure required to distribute games. Some people/companies can do it for less but it is the best option for a majority of sellers. If the market maker did not the seller…

Post by jack_h » Thu, Apr 17, 2025, 6:45 PM UTC

wbl wrote: post #192

guywithahat wrote: post #188

I've always been somewhat opposed to this, because there's already like 10 different search alternatives, and now AI is taking over, which will further weaken their grip. Google is on top because they do the best job; I use Yandex primarily, but I switch back to google all the time for coding related questions. In terms of advertising, there's billions of views on Facebook/Instagram/X to get, in addition to all the o…

This is not that case. This case is about how Google only serves certain ad inventory to people who use their products.

Post by alabastervlog » Thu, Apr 17, 2025, 6:47 PM UTC

no_wizard wrote: post #58

spacebanana7 wrote: post #39

Earlier quoted context omitted.

In the sense of the Sherman Act and similar legislation, monopolies exist in the sense of having exclusive control over some supply and raising prices against consumers. This isn't what Google does, they generally lower prices for consumers and the competition is only a click away.

The consumer harm standard is an outgrowth of the work of Robert Bork, who was Solicitor General for Nixon and Ford, respectively. It was not established by legislation but rather as a matter of conservative legal doctrine. Before Bork the commonly held evaluation standard was based on the Rule Of Reason. The Sherman Antitrust Act didn’t establish any guidelines for how it was suppose to be interpreted (the whole thi…

Post by oblio » Thu, Apr 17, 2025, 6:48 PM UTC

tonymet wrote: post #93

the FTC is like Jim Cramer. Once they judge a business to be a monopoly, the business falls apart and the monopoly is irrelevant. Look at the hundreds of millions wasted on the Windows / IE monopoly trial. the AT&T break up set American technology back by decades and killed our domestic chip production.