The whole world of affiliate marketing and lead generation seems so thoroughly and irredeemably scummy, I can't really come up with much sympathy for anyone here. It's just middlemen all the way down, and everything is more expensive because they all have their little fingers in the pie.
Honey has now lost 4M Chrome users after shady tactics were revealed
201–210 of 336 posts
Re: Honey has now lost 4M Chrome users after shady tactics were revealed
#202Earlier quoted context omitted.
I saw that and I'm not convinced this changes anything. The fact that Honey is inserting itself into the affiliate attribution chain at all when it did literally nothing is still wrong to me.
There's a very reasonable argument to be made a number of shopers wouldn't convert if they didn't feel like they were getting a "deal." So honey is undeniably aiding in the sale. It's not "literally doing nothing" to compile and automatically apply/suggest coupon codes. That's literally doing something. Is it valuable? Objectively, yes, hence the millions upon millions of users. Your statement is either hyperbolic or…
Re: Honey has now lost 4M Chrome users after shady tactics were revealed
#203Earlier quoted context omitted.
I saw that and I'm not convinced this changes anything. The fact that Honey is inserting itself into the affiliate attribution chain at all when it did literally nothing is still wrong to me.
There's a very reasonable argument to be made a number of shopers wouldn't convert if they didn't feel like they were getting a "deal." So honey is undeniably aiding in the sale. It's not "literally doing nothing" to compile and automatically apply/suggest coupon codes. That's literally doing something. Is it valuable? Objectively, yes, hence the millions upon millions of users. Your statement is either hyperbolic or…
Re: Honey has now lost 4M Chrome users after shady tactics were revealed
#204Earlier quoted context omitted.
And there's presumably also a profit-sharing agreement. E.G. if the retailer normally pays at 300 bps to their affiliates for a particular transaction, Honey may only get 100 or 50 bps. It's a choice between e.g. Honey giving every customer of vendor X a voucher code from a particularly valuable influencer in X's niche, which gives 30% off on first orders, versus giving them a 20% discount and taking 1.5% for itself.…
Sounds like the government needs to rip PayPal a new asshole.
Re: Honey has now lost 4M Chrome users after shady tactics were revealed
#205Have a friend high up at one of the “Big 3” in this space. The entire business model is predicated on injecting themselves as the last click for attribution even when they weren’t remotely responsible for the conversion. Cool business, but can’t keep going on forever without someone catching on.
I remember when this was called cookie stuffing, and eBay even sent a guy to jail for doing it with their affiliate program. That’s the same eBay that owned PayPal, which now owns Honey…
Re: Honey has now lost 4M Chrome users after shady tactics were revealed
#206A couple of YouTubers I watch promoted this and given what I assumed it did, I'm surprised that's all it does. If it seems to good to be true, it probably is.
Something that has been making the sponsorship rounds now is Ground News[0] which I have found very useful with just the free tier. But given how many people I have seen sponsored by them, I wonder if there is some catch, especially because I can’t imagine that many people sign up for the paid service. I can’t think of what that catch would be though, they do not have unique access to personal data, and I haven’t see…
Get a substantial number of users, and it can be used to extract money from publishers to be part of the service, and the information provided can be swayed to investors objectives.
Re: Honey has now lost 4M Chrome users after shady tactics were revealed
#207Have a friend high up at one of the “Big 3” in this space. The entire business model is predicated on injecting themselves as the last click for attribution even when they weren’t remotely responsible for the conversion. Cool business, but can’t keep going on forever without someone catching on.
> but can’t keep going on forever without someone catching on But despite a lot of coverage they've only lost about 1/5 of their user base.
Re: Honey has now lost 4M Chrome users after shady tactics were revealed
#208Have a friend high up at one of the “Big 3” in this space. The entire business model is predicated on injecting themselves as the last click for attribution even when they weren’t remotely responsible for the conversion. Cool business, but can’t keep going on forever without someone catching on.
I remember when this was called cookie stuffing, and eBay even sent a guy to jail for doing it with their affiliate program. That’s the same eBay that owned PayPal, which now owns Honey…
Re: Honey has now lost 4M Chrome users after shady tactics were revealed
#209Earlier quoted context omitted.
I saw that and I'm not convinced this changes anything. The fact that Honey is inserting itself into the affiliate attribution chain at all when it did literally nothing is still wrong to me.
There's a very reasonable argument to be made a number of shopers wouldn't convert if they didn't feel like they were getting a "deal." So honey is undeniably aiding in the sale. It's not "literally doing nothing" to compile and automatically apply/suggest coupon codes. That's literally doing something. Is it valuable? Objectively, yes, hence the millions upon millions of users. Your statement is either hyperbolic or…
> So honey is undeniably aiding in the sale.
First of all, "undeniably" here is hyperbole. At best you could say "possibly, occasionally". You were already brought to site by a content creator, added the item to your cart, and are in the process of checking out. Why would a coupon code aggregator then deserve the commission for that sale?
> It's not "literally doing nothing" to compile and automatically apply/suggest coupon codes.
Even when they don't find a coupon code, they still take the commission for the sale. That is quite literally the definition of getting paid for doing nothing.
> Is it valuable? Objectively, yes, hence the millions upon millions of users.
Well, no. As the investigation revealed, Honey doesn't actually find any coupon code most of the time. In fact, this is intentional - they partner with retailers to limit the coupon codes they provide to shoppers. In other words they are intentionally providing negative value for the end user most of the time (when compared to searching the Web for a coupon code manually).
You clearly either know nothing about the investigation, or are a Honey employee.
Re: Honey has now lost 4M Chrome users after shady tactics were revealed
#210Have a friend high up at one of the “Big 3” in this space. The entire business model is predicated on injecting themselves as the last click for attribution even when they weren’t remotely responsible for the conversion. Cool business, but can’t keep going on forever without someone catching on.
Shame so many creators took the Honey paycheck, even while Honey was taking money out of their pocket by stealing affiliate links. I guess few really vet their sponsors. Not even LTT or MrBeast!