Currently the main attack facing Firefox is coming from advertising companies such as YouTube. It’s crazy to think that some software engineers might actually intentionally degrade user experience on non-Google browsers or for people using adblockers. The mentality here is pretty disturbing: it’s almost like punishing users for making the choice to browse the web without ads, or without the surveillance mechanisms th…
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https://en.wikipedia.org/wiki/Exit,_Voice,_and_Loyalty_Model
where you have no "Voice".
At home we were talking about food ads on Youtube. Sure, once in a while you see an ad for a meal box that is actual food but I see a lot of ads for things like Huel which float in this strange space where it's not "I used to eat bread and meat and vegetables and now I drink all my meals" but where it's normal to drink your meals (they pose as if they were trying to persuade you to switch from some other meal replacement), where you have to work just as hard taking supplements every day as you would work lifting weights or not eating junk food -- there's McDonald's and there are ultra-processed foods, but this is ridiculous.
(A friend of mine received a huge quantity of 4Patriots dried food from his mom who was sucked in by some ad that claimed it was on sale because they made too much. We got some and the smell when my son made it turned my stomach.)
In terms of sponsorships there was the "Established Titles" scandal; I am a big fan of Ryan Szymanski who's a world authority on battleships. One day he got bribed to make a video about
https://en.wikipedia.org/wiki/Scapa_Flow
which was a good reason to talk about battleships and Scotland. Pretty soon he's adding a cringy pitch to all his videos and unfortunately it is so hard to give somebody like the right kind of "tough love" which will set him straight, although after the scandal popped most of the people involved went back to remove the junk.