How much of this is an "end" to Chromecast and a rebranding of Chromecast to "Google TV Streamer"? It seems like the bare-bones experience of a Chromecast being tied to a phone (or browser) is getting replaced with an Apple TV like experience. If this is the case, it might be a (rare) example of a good branding shift from Google. I have had two Chromecasts (the original and an Ultra) and I feel like both were hampere…
the phone/browser lock-in is largely due to lack of a standardized and open protocol to stream content in this manner. in the wireless-display-sharing ecosystem the chromecast is unique in that, when possible, it streams content from the original provider on a local client rather than relying on mirroring your device's display. this gives a better user experience but required participation from each service provider.…
I feel like the thing you are describing as lock-in is, in a critical sense, quite the opposite. It gave you the power to make a dumb TV into a versatile streaming system that's not locked down and beholden to Smart TV software.