The core issue is transparency. I don't want to see a 'privacy policy', I want to see who a company has sold/given my information to and what limitations that sale has. The concept is simple. If you collect anything about me and allow some other entity access, you tell me about it/make it easy for me to see -and- block. Most of this abuse of personal data would go away if people knew it was going on.
> Most of this abuse of personal data would go away if people knew it was going on. GDPR proves this wrong. Most people click OK/accept even in front of relatively clear information (to be fair sometimes the options are "accept for you to be tracked and shared with 'our partners' or pay a subscription/fee", which is an easy choice for many.
What an easy choice to be nagged at every new website.