The infamous 30% goes back to the time when there where no app stores and we, mainly game developers, had to publish our games thru publishers who used to take a large percent of income, 50% or higher, up to 70% I heard; in order for app stores to become competitive they set the fee to 30% which was an incredibly great deal for us! It seemed to me that the democratization of game publishing finally arrived at that po…
Of course digital store fronts do not have many of the costs associated with physical retail, but there is still value in them bringing the customer to you.