In my circle of friends I have one or two that will take the option to cheat, to this day. This was fine during school days, but, as an adult, I question the behaviour.
This is at cards (Bridge) and Scrabble with some quick hands of normal card games if there is a break or insufficient time for a 'Bridge Rubber'.
My counter strategy is to win fairly and squarely. My cheating friends are obligated to spend a lot of effort planning the cheat and not getting caught. After the sleight of hand they also need to monitor the table to make sure nobody has noticed. They also need to be watching for others cheating.
With Scrabble in particular, total focus on the task in hand is, for me, a much better strategy. The dopamine hit is being able to lay down all the letters, calmly and without commotion, to get maximum points, doing it again on the next round from a fresh rack of letters. This can be done with an 'open' game, where opportunities are given to competitors instead of made a priority to deny. Done well, this feels like you have just put together e=mc2 each play.
Because of gambling mentality, the stakes get higher and higher. I am not in it for the money and feel troubled by taking what was other people's money from the table, more so if they cheat because I feel sorry for them. If it is a legitimate game then the stakes are representative of the situation, the prize can be fairly claimed.
Of consequence is reputation. If you cheat and lose then that is going to be remembered by your peers for decades. However, if you play a monster game where people you have not played before start out with the assumption that they are just going to be battered, then that reputation is short lived. Which is good because people will still play you, even the cheats.