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Evaluation of TikTok vs. Instagram Reels

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Re: Evaluation of TikTok vs. Instagram Reels

#201
post #95

Earlier quoted context omitted.

Shorts is really half baked. Almost all content i consume on Youtube is in english, but shorts surprisingly ignores that and show content native to my country (most of the time irrelevant). It boggles my mind how YouTube can screw up something as basic as that.

Tangentially related but when I have lived in countries where English isn't the first language I'm amazed how many big companies ignore the language set in my web requests (English) and serves me content in the county's native language. Google for example and they really hide the button to chsngethe language. I suppose they assume a lot of people have devices incorrectly configured to English but its very frustrating…

On the opposite end of the spectrum, I live in Japan, and Youtube has shown me ads for very local stuff in some remote parts of the US.

Re: Evaluation of TikTok vs. Instagram Reels

#202
post #37

Time to trot out http://www.dtc.umn.edu/~odlyzko/doc/metcalfe.pdf again. (Yes, I am one of the co-authors.) Multiple lines of evidence point to the basic value of a social network scaling like `O(n log(n))`. So getting your first million users is hard. But after you've got there, you don't have to be that much better than the competition to win. The conclusion is that social networks should be a lot less sticky and d…

It's an interesting thesis, but I'm a bit confused by your methodology - how can you propose a law without looking at any data yourself? You just seem to collect a few unrelated observations ("librarians have observed X", without giving any reference there) and laws that were developed for different contexts (Zipf's law), and from there you argue your way quite informally (mathematically speaking) to your proposed n log(n) formula.

Sorry for being so critical, but I would find it quite interesting if you had hard evidence to support a scaling law like n log(n) for the value of a social network.

Re: Evaluation of TikTok vs. Instagram Reels

#203

> If Instagram wants to capture TikTok's magical human touch, it needs to measure and optimize for something deeper. I think this is really funny. The conclusion I would draw is slightly different - that Instagram isn't Tiktok and it's never going to be Tiktok. You can make Instagram's algorithm exactly like Tiktok and it still won't be like Tiktok because the users and content creators on Tiktok aren't on Instagram,…

I see similar arguments to this one a lot and frankly I don't see how anyone with an active social life can believe it to be true. The userbase for these platforms has massive crossover. Maybe it's a generational thing or something but I can gurantee you the socially active Gen Zers are on Insta and TikTok. If anything they'll be on both of those as well as Snapchat and Discord using each for particular types of social interaction. So the issue clearly isn't a locked in userbase.

So it must be the content creators right? But this is rediculous too! Because virtually every content creator worth a damn on TikTok will have a linked Instagram! What's more, many of them will often have a Linktree or similar url either in their profile description or linked on their insta that will include everything from YouTube, to Patreon, to OnlyFans. People who understand how to make money making content on these platforms aren't one trick ponies, they're using sophisticated marketing approaches that leverage the strengths of different online platforms to compensate for the fact they often have handle their own marketing.

So if the content of the knockoffs is bad or the creators arent finding the competition worth considering then the only question remaining I would argue is whether the problem is in the reccomendation system (TikTok was, and still is, famous with users for doing a solid job at this), the moderation system (TikTok, maybe because it's Chinese, is not so fixated on implementing the SJ nonsense that YouTube, FB, etc. pander to at the moderation level), or the compensation system (Again, probably because they care less about demonetizing you for wrongthink against whatever miniority or "important cause" is the pet of the week. Content competes primarily on its merits as likeable content).

In short, TikTok might have had an early mover advantage but the reason no one catches up in the current environment is because they can't get their heads out of the sand enough to realize it's their own fault no one entertaining wants to produce anything but TikTok reposts for them.

Re: Evaluation of TikTok vs. Instagram Reels

#204

Earlier quoted context omitted.

There's plenty of nonsense books available too. People made the same argument about video games when I was a child. Over the last 100 years we've been worried about TV shows, movies, video games, and rock music being a negative influence. Just because you think something is dumb doesn't invalidate it for everyone else.

The popularity ratio of garbage books vs non-garbage is nowhere even close to the equivalent ratio on social media, where instantaneous feedback loops of dopamine shots are pushing the balance in favor of the worst kind of content, I admit TV already did some of that but social media platforms are on a whole new level. And there has been a drop in the average IQ of the world in recent decades, and is directly related…

> The popularity ratio of garbage books vs non-garbage is nowhere even close to the equivalent ratio on social media,

The ratio of absolute nonsense and garbage books to decent literature is probably 99:1, if not higher. It's got to be the same for TV shows, and movies.

> where instantaneous feedback loops of dopamine shots are pushing the balance in favor of the worst kind of content, I admit TV already did some of that but social media platforms are on a whole new level.

We've been having this argument for decades - https://www.smithsonianmag.com/history/children-80s-never-fe... this is a great example of it. People were worried about that playing video games will turn you violent, or that novels will make it difficult to differentiate between reality and fantasy.

> And there has been a drop in the average IQ of the world in recent decades, and is directly related to TV and the other things you mentioned, so it's clear that it does have consequences and some of it is indeed a negative influence, source: https://www.swnewsmedia.com/article_8317aad9-876e-5c1e-804a-...

Link didn't work for me (thanks GDPR), so archive link here: https://archive.ph/wnaFn - That' not a source, that's a column in a local newspaper with no citations and no research. The article (which is a two paragraph soapbox about people on the internet being stupid) doesn't mention TV, social media, or what the cause for his claim that IQ is dropping is.

Re: Evaluation of TikTok vs. Instagram Reels

#205

> If Instagram wants to capture TikTok's magical human touch, it needs to measure and optimize for something deeper. I think this is really funny. The conclusion I would draw is slightly different - that Instagram isn't Tiktok and it's never going to be Tiktok. You can make Instagram's algorithm exactly like Tiktok and it still won't be like Tiktok because the users and content creators on Tiktok aren't on Instagram,…

you need a creative culture, not let code culture and ultra short term optimization, tiktok spend a lot of time and money making tools for creator, more than any other platform in a long shot.

Re: Evaluation of TikTok vs. Instagram Reels

#206
One of the options in the user research as to why you preferred one or the other was “better algorithm”, as an alternative to “more uplifting content” or whatever. Surely ‘better algorithm’ is just the means by which the user experience is delivered? No one uses a social media app ‘for the algorithm’!

Re: Evaluation of TikTok vs. Instagram Reels

#207

Earlier quoted context omitted.

The popularity ratio of garbage books vs non-garbage is nowhere even close to the equivalent ratio on social media, where instantaneous feedback loops of dopamine shots are pushing the balance in favor of the worst kind of content, I admit TV already did some of that but social media platforms are on a whole new level. And there has been a drop in the average IQ of the world in recent decades, and is directly related…

> The popularity ratio of garbage books vs non-garbage is nowhere even close to the equivalent ratio on social media, The ratio of absolute nonsense and garbage books to decent literature is probably 99:1, if not higher. It's got to be the same for TV shows, and movies. > where instantaneous feedback loops of dopamine shots are pushing the balance in favor of the worst kind of content, I admit TV already did some of…

> The ratio of absolute nonsense and garbage books to decent literature is probably 99:1, if not higher. It's got to be the same for TV shows, and movies.

The ratio of consumption the one that matters here, and in that context social media is the clear winner in the ratio of consumption of garbage content, just the other day I learned there are a few kids making millions of dollars from opening toys in gift packages, "unboxing" they call it, it's like crack cocaine for children watching, and there are thousands of other families/channels (with children) trying to do the same and reach the same audience; you try to compare things and say that all this has happened before but the similarities are next to none, specially when the entry barrier to become a content creator it's so low.

Videogames turning you violent is dumb because it involves turning a fantasy behavior into a real one, this has nothing to do with that because the problem TikTok and others pose is wasting time in proportions never seen before, a lot of factors play a role, including the ubiquity of smartphones, most people spend 100% of their time next to theirs, another one is the incentives to make you waste as much time as possible to show you as many ads as possible.

It's weird, the article has a lot more paragraphs when accessed from a different referrer, anyway, I found another source that quotes one of the studies that says that IQ is lowering, and it's clearly states that is due environmental factors, and yes, that includes media: https://www.google.com/amp/s/learningenglish.voanews.com/amp...

Re: Evaluation of TikTok vs. Instagram Reels

#208

I so liked to to doomscroll Instagram because it would just find nice pictures for me, but it’s ruined with Reels. First, they rig it so that on every page, there’ll be a reel. You can spot them and flag each and every one with “I don’t want to see this” and it will continue trying to show you reels. It’s definitely an explicit rule to show Reels. Each Reel it finds for me has some mildly interesting-looking footage…

Nitpick:

I think 'doomscrolling' is a slightly more precise term than just aimless consumption of infinitely scrolling content.

My understanding is, 'doomscrolling' is more about content which outrages (albeit, also consumed in an aimless manner, or to "not miss out").

Re: Evaluation of TikTok vs. Instagram Reels

#209
Instagram is owned by influencers while TikTok is extremely successful at making emerge videos from random people that have captured insanely interesting moments, Instagram won't let the spotlight go from influencers to the common people.

Re: Evaluation of TikTok vs. Instagram Reels

#210

> If Instagram wants to capture TikTok's magical human touch, it needs to measure and optimize for something deeper. I think this is really funny. The conclusion I would draw is slightly different - that Instagram isn't Tiktok and it's never going to be Tiktok. You can make Instagram's algorithm exactly like Tiktok and it still won't be like Tiktok because the users and content creators on Tiktok aren't on Instagram,…

you need a creative culture, not let code culture and ultra short term optimization, tiktok spend a lot of time and money making tools for creator, more than any other platform in a long shot.

Facebook just designs too much to data/metrics, doesn't feel like anyone there really has a vision for what they're building. End of the day without that everything they build will ultimately be soulless because building to the vision is what imparts soul into a product.
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