Earlier quoted context omitted.
Prime 4K's bit-rate is ~15Mb/s. A UHD Blu-Ray has a bit-rate that's more like 70Mb/s, and a 1080p Blu-ray has a bit-rate of ~28Mb/s. Of course, 4K is usually encoded with H.265 while 1080p is encoded with H.264, so the raw bit-rate numbers are not as useful for comparison - but still, that's almost twice the bit-rate for a quarter of the pixels, and H.265 isn't magic.
Prime 4K is nice, but if you have a decent sound system with Atmos, then Amazon Prime is not the place. Apple TV has been the best platform so far for 4K and Atmos content, if you also want an option to purchase a title. https://www.highdefdigest.com/news/show/everything-on-amazon...
Netflix, Disney, and Apple are great.
HboMax has 4k content, but their tech is really bad and the quality is constantly jumping between SD to 720p to 1080p to 4k. We have a 500Mbps fiber connection.