Every time this story comes up, the comments are filled with people proclaiming that kickbacks like this are totally normal and very common. I can't tell how much of it is random people projecting their cynicism onto the business world, or if it's people who have been part of bribery/kickback schemes themselves trying to normalize the behavior online. Either way, cases like this should make it clear that the behavior…
Same played out with the college entrance scandal. "Bribery is great and we love it a bunch—unless you do it wrong because you're not rich enough to do it right, then it's a big ol' no-no" is the message a great many received from that one.