Google search has progressively deteriorated in quality over the last 10 years, to the point where I see it becoming useless in the relatively near future. And it's mainly not even their fault. I've been using Google search for all kinds of research for 15 years. There used to be a time when you could find the answer to pretty much anything. I could find leaked source codes on public FTP servers, links to pirated sof…
> And it's mainly not even their fault. It's precisely their fault, they've created an environment that incentivizes low quality, irrelevant content and are actively hostile towards users. Two examples just from top of my head: ignoring the country website, previously if you wanted to search only local news it was very easy to do. Another was ignoring completely the exact phrase search with double brackets.
I think this is an overly harsh take. I strongly suspect that any algorithm for ranking search results is open to gaming and manipulation by malicious users.