201–206 of 206 posts
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But of course it won't, this is a (similar to Apple's) play to reduce the amount of data other ad platforms get.
Apple’s tracking rules also apply to their own apps.
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That's not substack. It's the entire news based media. Journalism is probably at its lowest ever point.
This is a bold statement. I think its an untrue statement too. Sure, the main stream media may be a giant dumpster fire. However, there are more journalists then ever doing extremely fantastic work. Just because most people don't see them or read about them doesn't mean Journalism is at its lowest ever point. Allow me to provide just 3 of the countless example of fantastic journalism that still exists today: - Many o…
There are certainly some good journalists out there, but any big media institutions are way too far gone.
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> Facebook already knows who you are True, but do the small business know you? No. Facebook helps match other advertisers with you, and earns a good commission out of it. Now, with these sweeping changes, Facebook would no longer be able to effectively connect marketers with you. >Their last earnings report show significant growth. True. But the changes weren’t live back then. Apple released the App Tracking Transpar…
> "Facebook would no longer be able to effectively connect marketers with you." Why not? What does small business knowing you have to do with anything? Marketers can target using demographics, interests, behaviors and tons of other factors to get new customers, or they can upload an emails or other profile data to retarget existing users. Nothing has changed here. > "But the changes weren’t live back then" IDFA has h…
Demography, interests and behaviours are the exact things that what won't be possible without the user's choice now. Coming to your question: small businesses won't have that much first party data to target new users accurately.
>"IDFA has had a global opt-out for years and 30% in the US have turned it off. The new change is to allow the opt-out on a per-app basis after install."
The opt-out feature was buried deep in the settings. Most user never knew it existed. Or aren't tech savvy enough to figure how to disable it
Also, you have a source for this: "global opt-out for years and 30% in the US have turned it off".
I don't think most users even knew that feature until iOS 13. Alright, even if they do, a shift from 30 percent to over 80 percent with a single software update is huge. Still, would love if you could share a source.
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Not all the news publications have the same ideals or strategies or tendency to bend the truth the same way, but all news (so far as I can tell) is impacted by the same negative incentive: advertising. If your business model generates revenue through advertising, you are incentivized to attract attention, as we all know very well. News is no different; news publications are incentivized to write outrage-generating co…
Why would a "right-wing" ideology's outrage be one a bigger level than a left-wing outrage? You are making a false equivalence. Fox publishes outright nonsense like "Texas has 0 deaths from Covid now, showing mask mandates are unnecessary" (asterisk: for one fluke day in the metrics, so we're not technically lying, even though we know members of Congress will cite while paraphrasing into huge lies).
I'm not making a false equivalence. My comment is pointing out the perverse incentive present in all news, regardless of political slant.
There is an audience for right-wing ideology outrage; there is another one for left-wing ideology outrage. The news sources are capitalizing on that.
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No, web and apps are very different environments. Websites used cookies to track users across sites from a 3rd-party company/domain. But cookies were constantly deleted and each domain had its own cookies so matching profiles was always rough. Apps all used the same long-lived device-level ID, allowing them to share data about the same profile much easier while having access to more details from APIs (like GPS and bl…
> The major change here is to stop tracking in anonymous situations (like app installs that won't know which device clicked on an ad and then installed on app), not to stop all data collection. Let's suppose you use Google or Facebook to discover an e-commerce site, and then you visit that site "anonymously", and then put something in your cart. Maybe you even convert. If the site has a "log in with {Google,Facebook,…
However most sites, like in your example, also include their analytics tools and directly send them data. Ecommerce stores will often report conversions with your email address to G/FB so that you can be targeted for ads as a return customer. A lot of the data collection is done like this where other businesses do the actual collecting and sending.
Mobile is much worse with privacy. The web has to deal with constantly changing security rules, limited APIs, and purged data. On mobile, most usage is in apps which have strong identifiers that never change, and access to far more system level data and APIs. They can - and do - leak far more data. That's why you have expose articles that show that people were tracked by location for entire weeks at a time, which is not possible at all with websites.
FloC is only for anonymous situations. If you're already logged into G/FB and are on their sites, or accessing their resources as a 3rd-party, then they already know you are. FLoC and similar tech is used for when you identity isn't known, and then your browser provides rough categories of interests based on what sites you saw before. Remember the ultimate control over privacy is you and what data you willingly send. Many people login and post everything themselves, thereby being their own worst enemy when it comes to privacy.
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> "Facebook would no longer be able to effectively connect marketers with you." Why not? What does small business knowing you have to do with anything? Marketers can target using demographics, interests, behaviors and tons of other factors to get new customers, or they can upload an emails or other profile data to retarget existing users. Nothing has changed here. > "But the changes weren’t live back then" IDFA has h…
>"Marketers can target using demographics, interests, behaviors and tons of other factors to get new customers, or they can upload an emails or other profile data to retarget existing users" Demography, interests and behaviours are the exact things that what won't be possible without the user's choice now. Coming to your question: small businesses won't have that much first party data to target new users accurately.…
Also that IDFA opt-out doesn't do anything for logged-in identities as I said before. That's why walled-gardens are so powerful and why privacy regulation has strengthened them even further. There is a big difference between independent adtech, 3rd-party data collection, and anonymous tracking compared to the first-party data moats that Google and Facebook have.