Earlier quoted context omitted.
Unrelated to original thread - I find it interesting the way you approach this comment. You mention pricing almost as if you're apologizing. Your competitors, even if they are binge-focused, don't apologize for charging customers. They would never have a an advert that says "we've got this great course, but before you go check it out, I'll warn you, it costs money". I like your thinking of non-binge learning, and thi…
I appreciate it. We've struggled with communicating the non-binge aspect, and usually approach it from the other side: by talking about reviews, spaced repetition, remembering, etc. But I think you're right that approaching it from the "non-binge" side is a good idea. Coincidentally, we're about to do a major landing page revision, so the timing is right to give that a try! As for apologizing for charging money... yo…
Re: “User engagement” is code for “addiction”
#201I'd look at it from another perspective. Committing to learning an entirely new language is a big undertaking, so ideally you want to make sure that the resources you're using are of high quality. In that sense, it costing money is actually a good thing, since it signals that this is premium quality content and worth spending your time on. Of course this needs to be clearly communicated as such, like Brilliant.org for example (at least their marketing communication focuses on the quality).