Problem is that: 1) People's use of energy is relatively insensitive to price, or they don't know the price, or few people care about the price when it comes time to need it 2) When you need the energy, it's too late to make the equipment/house more efficient, and when you don't need it, people don't think it's important to make it more efficient 3) Mandating that people upgrade their equipment is unpopular, they vot…
Basically this. Few individuals pay the actual price of electricity. At best, they'll pay time-of-day rates that might change schedules 2x/year. Otherwise, everyone pays the average cost, and couldn't care less if noon-time electricity costs 10x on Monday vs. last Thursday.