As a (non-practicing) physicist, I've always disliked the penchant of some in the HEP community to say what this article says. They (the HEP community) tends to equate physics with HEP physics. It's not. When this is pointed out to the people espousing this odd viewpoint, they usually respond with some passive aggressive comment. I've seen/experienced much of this during my time in research. New physics not requiring…
SM/beyond SM is the only field in fundamental physics though. Everything else is either a consequence of those models or applied physics.
One can observe anti-de Sitter spaces in superfluid systems. Is that not more "fundamental" than zoology of particles and their interactions? That has, literally to do with the metric tensor of space. Seems to be a bit more fundamental to me than things interacting in that space.
Put another way, the "fundamental" argument is very weak, and everyone outside of HEP knows this.