Earlier quoted context omitted.
Is the mattress industry significantly different from furniture in general? In terms of rarity of purchase, huge markups, cheap raw materials, different brands at every store, and so on? Back when I listened to the radio, there were literally mattress store ads multiple times an hour, all day every day. Sleep Train, etc. Is that the key to their "fantastic marketing?"
Yes. Furniture is the worst. You have to buy something high end to get any sort of quality, especially couches. This will sound crazy but I have a very expensive couch that was made in the 1970s and it is perfect. I also have a 1k sectional couch from Ashley's and it is absolutely terrible. Now I could probably fix the sectional with some diy hacks to firm it up but I don't have the skill. But that super expensive he…
I'm sitting on a Flexsteel couch right now that is ten years old and takes a regular beating from four young kids, as well as a lot of use by adults. It's still as good as new.