I work in this field so I'm incredibly biased: automated business solutions that cut entry-level data employees out of the equation. You save TONS on the bottom line, and cut out human-driven process that is error prone and difficult to manage. I'm talking about things beyond "API-driven dev", more in the realms of Puppeteer, Microsoft Office automation, screen-scraping (mouse/keyboard), etc. I make API's out of thin…
It's finicky technology that is hard to make sustainable, but a lot of companies are really interested in it because of the amount of work that could be cut out like you said.