Earlier quoted context omitted.
I think they're referring to specifically the trend that negative usage of the term SJW is usually by cishet (non-LGBT) white men regarding discussion of policies/politics that would not directly benefit them.
Everyone is advocating policies that directly benefit them. It's only ever a problem for the left when straight white males do so. Surprisingly, straight white males are just like everyone else, advocating their own self-interest. That's not evil, that's natural.
I mean, it’s natural to hunt for my dinner but sometimes I have a salad instead of trapping and eating the neighbor’s cat.