201–210 of 241 posts
I dunno enough; can folks comment on its technical capabilities vis-a-vis other solutions available now?
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The will is there sometimes to attempt this, which is why following risk procedures is tied to performance ratings at better companies. Companies also delete data after specified time, as required by numerous legal entities. And engage with third party matching services so that personally identifying information is salted and hashed until the print shop Etc.
Do you know whether there are actual audits happening by third parties? I've never had anything to do with ad tech, but the (few) certification processes I've been involved with were largely documentation and "yes, we do have backups. no, unauthorized persons cannot access our servers" promises without anybody actually auditing/testing. Do they have independent auditors regularly look at the tech and operation to ver…
Further, any time there is a broad news story (e.g. Wells Fargo's bogus accounts) or legal item in pipeline with broad impact, you can be assured every company looks to make sure they aren't in bad shape.
This is fear mongering. I work in the ad industry as well - and I can promise you - 99% of the companies in the ad industry are NOT leading the way when it comes to tracking you and your data. They are incompetent and can barely do their jobs. Just take a look at any display advertising for belly fat ads and you know for sure they aren't targeting you. The 1% however (Google, Microsoft, Amazon, Apple, Facebook) ARE t…
I recently saw the Minority Report targeted advertising scene[0] as an aspirational video in an internal document outlining business goals.
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Was it just a proof of concept demonstration, or was there evidence that this method is being used in the wild by advertisers?
They stated that they were using it in production for that purpose.
What are they doing with all this data tracking because it sure isn't giving me relevant ads. In addition to the often noted situation where you buy something online and then get ads for that thing you already bought, I routinely see totally irrelevant ads and recommendations. I've been on Facebook since around 2003. I've had an Amazon account for even longer. Their ads and recommendations for me are terrible. Two re…
Obviously, it's solvable in simple cases, like when you browse and buy from the same vendor. But in other cases, it's not, like if you browse around multiple places and buy from one, or if you look around online and buy in person.
Basically, the information that you're interested in buying is going to spread around to certain places, and the information that you've bought is also going to spread around, but there is nothing to guarantee that it will percolate to all the same places.
You also have to consider the trade-off an advertiser faces. They'd probably rather show an irrelevant (already bought) ad than miss a chance to show a relevant one to someone who is still actively shopping. So they'd probably choose to err on that side.
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I have uBlock origin and I still occasionally see ads in Facebook feeds.
Facebook puts a lot of time and effort into obfuscation of course code. They generate random classes and IDs and interweave containers (divs, spans, custom HTML elements) on each page load so that software can't tell what is content and what is an ad. It's actually a really neat trick.
This is fear mongering. I work in the ad industry as well - and I can promise you - 99% of the companies in the ad industry are NOT leading the way when it comes to tracking you and your data. They are incompetent and can barely do their jobs. Just take a look at any display advertising for belly fat ads and you know for sure they aren't targeting you. The 1% however (Google, Microsoft, Amazon, Apple, Facebook) ARE t…
I didn't realize Apple had a behavioral advertising division. Can you share more about Apple's tracking, maybe some links or whitepapers?
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What the author is referring to is usually branded, so it's difficult for people on the sales side to give details without revealing who it is unless you're in the weeds (technically), and I'm sure you can appreciate why they might not want to, so here's the gist: - Companies collect a number of "records" keyed to an email address. How they do this varies from running microsites/forms that collect data directly from…
It's much worse than that. I've been approached by a company that trades e-commerce transaction data, for personal data tied to IPs. As in, you give me your customer data, and I'll tell you who visited your site based solely on the IP address. We declined, but it's tempting.
They'll buy the md5-email-to-cookies from one provider (e.g. Lotame, Liveramp, etc) then use that to onboard email+contact data they've purchased from companies that have email address-to-personal data (e.g. MVF, ZoomInfo, etc).
IF that was done as purely a lead qualification step, it's a good way to take legitimate content syndication done by a third party into direct marketing, but there's no technical reason they need to be leads or have any level of qualification -- and only a weak market force (poor conversion rate) that prevents it from being more widespread.