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Salesforce Buys Heroku (YC W08) For $212 Million In Cash

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Re: Salesforce Buys Heroku (YC W08) For $212 Million In Cash

#201
post #21

Earlier quoted context omitted.

60% dilution at Series A? I don't think so. Typical is 20-30%, afaik.

its a guess. they received Series A in a very early stage, just out of the oven of YC's (may '08)

Your math is just backwards. You have left them with what's taken away, rather than what they keep. A 1M on 2M pre deal would leave the founders with 66%, not 33%.

Re: Salesforce Buys Heroku (YC W08) For $212 Million In Cash

#202
post #191

Earlier quoted context omitted.

Image how much more profitable you could be if you got a dedicated server or 10.

The trade-off isn't worth it. There's 2 of us full-time and we'd much rather pay the EngineYard and EC2 premiums if that means not having to spend any time dealing with hardware or even sys-admin activities. The extra time lets us focus on the business and have more stress-free lives.

Fair enough. It definitely depends on your websites profile etc.

I worked out a while back what it'd cost to run Mibbit on EC2 (Let alone any intermediary), and it was crazy money. But we use a fair bit of bandwidth and not too much CPU so it all depends.

Re: Salesforce Buys Heroku (YC W08) For $212 Million In Cash

#203

Earlier quoted context omitted.

Yeah, I wouldn't be surprised if Dropbox became the first YC company to hit IPO.

I actually would be surprised if Dropbox exited via IPO. I think their offering fits in with a lot of large companies profiles. Dropbox could easily fit into a portfolio of Google, Microsoft, even Cisco . explaining Cisco - Cisco seems to be trying to break into the "Digital Home" market with things like FlipVideo and some other video services. Dropbox would make a great cloud storage play for media services.

Dropbox uses Amazon S3 for their storage. Google and Microsoft have their own cloud storage backends - if they did acquire Dropbox, they would probably throw away most of the technology, making an acquisition somewhat less likely.

Re: Salesforce Buys Heroku (YC W08) For $212 Million In Cash

#204

I've honestly never understood why startups want to be acquired (besides the monetary gain for individual employees). Doesn't acquisition often destroy or dilute the very successes they've worked so hard to build? (I worked for an acquisitive company that worsened nearly every product/company it acquired.) Why not just focus on making your business better? Heroku will now be subject to all kinds of pressures and asin…

I've honestly never understood why startups want to be acquired (besides the monetary gain for individual employees). That's like saying one doesn't understand why people play the lottery (besides the monetary gain from winning).

No, it's not like saying that at all.

Playing or winning the lottery involves nothing but money. An acquisition involves major changes to an organization's structure, its products or services, and the lives of all its employees.

EDIT: Removed snarkiness.

Re: Salesforce Buys Heroku (YC W08) For $212 Million In Cash

#205

This is great news for Heroku and YC (congratulations folks!). That said, does anyone have any insights on why exactly SalesForce would buy Heroku? What is the business rationale? "This is Salesforce’s fifth acquisition this year. Earlier purchases include Activa Live, Sitemasher and Jigsaw. Salesforce.com also spent $170 million to fully acquire its Japanese subsidiary, Salesforce Japan." Anyone see a pattern? I don…

I think it has something to do with the fact that Microsoft had just invested close to $10M in Heroku in the weeks prior to the acquisition (making Microsoft the biggest investee in Heroku). Right now, Salesforce is positioning themselves against the Microsofts and the Oracles (versus the smaller CRMs like ZoHo, Sugar, etc.); the Heroku purchase was probably more strategic than anything else.

I think this is one of the reasons why Salesforce has agreed to let Heroku "run themselves" instead of taking over and ruining the party. It's also a good sign for Heroku customers since it's unlikely that Salesforce will make a ton of changes to Heroku's service until they can figure out how best to integrate the two services.

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