Disagree. Electric vehicles have a very different cost structure than gas vehicles. For vast majority of buyers this will be their first electric vehicle and market education needs to be done. There's 90+ years of gas vehicle culture education to un-do here.
Total Cost of Ownership is a legit (and even preferred) way to represent cost in most industries. It's just not common in consumer purchasing. This is a variant of TCO. They provide a good calculator where you can figure it out.
I think there's room for discussion about how prominent you make the TCO calculator and the particular copy used in that. This is why I said it was somewhat misleading, because I think it could be better. But I definitely don't think it's lying, that's awfully black and white.