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Changes to the YouTube Partner Program

youtube-creators.googleblog.com

201–210 of 271 posts

Re: Changes to the YouTube Partner Program

#201
As a smalll Youtuber, I am appalled and shocked. Google is shooting themselves in the foot with this. This is killing the small creators. Google is chasing short term profit over long term stability. I guarantee you, a smart startup will try to upset YouTube and succeed due to this new rule. Everyone started from the bottom. And now Google is sinking them.

Re: Changes to the YouTube Partner Program

#202
post #189

Earlier quoted context omitted.

>YouTube dictates to advertisers how things work, and not the other way around. They could but if you look at 2017, the stuff YouTube got in trouble from advertiser for is the stuff they got in trouble for from large segments of the public or the media. YouTube doesn't want to take a stand forcing advertisers to accept PewDiePie's Hitler jokes, some guy making fun of feminism, or Logan Paul filming suicide victims. I…

TV-era cultural mores being applied to the internet seems unlikely to happen, despite Google applying demonetisation rules to anything beyong 'broadcast TV' levels (see the leaked YouTube docs https://imgur.com/gallery/uTLTS ). Internet culture is taking over the mainstream, demonetisation of edgier content might have a shortterm effect of restricting content, but ultimately, it's unlikely to stop the cultural shift…

The cultural shift is happening but that doesn't mean the entirety of 4chan lingo is suddenly acceptable now. It merely means someone like Phillip De Franco can get away with opening every video by calling his viewers beautiful bastards.

Re: Changes to the YouTube Partner Program

#203
Is there a reason why YouTube can’t implement something similar to Twitch subscriptions and Patreon backing to YouTube? I see that an increasing number of smaller YouTubers are relying on Patreon to supplement their income because their YouTube revenue has been cut significant.

A smaller number of dedicated fans are willing to pay more money directly to the creators that they enjoy and connect with.

How does this affect their relationship with advertisers more than YouTube Red, if at all?

Re: Changes to the YouTube Partner Program

#204

Earlier quoted context omitted.

> Showing ads primarily against bigger videos Which does fall down somewhat when the jackass going to a suicide forest is one of the biggest creators (estimated 4th highest paid in 2017) -and- was a Preferred Partner. > means youtube has a chance to check the content Sure but they apparently approved his suicide forest video. https://www.polygon.com/2018/1/9/16869430/youtube-logan-paul... "[...] YouTube moderation te…

It helps a lot against all the ISIS videos that show ads where Google is getting a lot of heat in Europe.

Source? I would like to read more about this.

Re: Changes to the YouTube Partner Program

#205
post #64

I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…

Aren't you creeped out by what could happen if companies started applying this same reasoning to their customer's private communications, even discussions in their own homes - and using that as a justification for blocking access to essential services?

Re: Changes to the YouTube Partner Program

#206

A signed suicide note by YouTube. It's those peanuts that motivate actual content creators to post content and grow. This is the problem with "free and always will be", smh. You get a centralized broker. In Google's case, between sellers and viewers, who are cast as buyers. This all happens under the shadow of "video content". Google feeds off of the creativity of everyone on YouTube, its own Hollywood. Then they dec…

>This is the perfect move to put more YouTubers past the tipping point. YouTube is dead for the ______th time. Now YouTubers will finally move to ______ with monetization strategy _______ and we will enter the golden age of online video. I agree with the other (downvoted) poster - YouTube has no where to go. They literally have no competition, and bled billions of dollars for years to get where they are today. No one…

There are alternatives to Youtube. There are many video sharing sites, and more sites where you explicitly get paid for your content (Patreon, etc).

Moves like this are inevitable and allow those smaller companies to make some headway in the market.

Re: Changes to the YouTube Partner Program

#207

Earlier quoted context omitted.

Oh wow, I guess it is! (Well, sort've... I get a blank white screen at launch for 30 seconds, then a blank grey screen for another 10-15 seconds. But after that, it actually works! This is with v2.0.8. I'd never thought to keep waiting through the white screen. Thank you!!)

That version number seems strange. Mind if I get some more info? What year / model tv are you using?

Sure! It's a Samsung UA40J6200AW (Series 6?), and I think it's a 2016 model, but it might be late 2015 release.

It is showing v2.0.8 as a 2016/11/10 release in the Samsung App Store, but their store also shows it near the top of "What's New" today. (I'm sure Samsung have been 'fun' to deal with.)

My email is in my HN profile, happy to help if I can!

Re: Changes to the YouTube Partner Program

#208

Earlier quoted context omitted.

Yeah, but that 1% how-do-I-do-this video is a big reason to come to YouTube. Auto repair and some construction videos are life savers. I think they missed the boat on fixing their problem by pulling up the drawbridge and cutting down on the utility of their service.

If the creator of that "that 1% how-do-I-do-this video" got $10 or $100 per year for this, then money wasn't the reason for uploading that video - so it means that demonetizing it won't cause such videos to stop being produced, they'll still get created and you (as a viewer) won't even notice the difference.

I find it funny that a lot of people don't seem to think $100 per year would motivate someone to upload a video. A couple of monetized videos can really make it for some folks.

Re: Changes to the YouTube Partner Program

#209
post #126

Youtube is run by idiots. What they needed is to create their own Patreon clone/gift system (like Twitch did, for example) and open it to all the users. Bang, no more ads needed! Even if big advertisers don't like some channel's content, both youtube and the creator are still getting money off it, as long as fans are willing to support the creator.

Susan Wojcicki is just the wrong person to run YouTube. She comes from an advertising background and doesn't know how to work with creators.

Really her appointment was nepotism and she'd already have been replaced if she wasn't so close with Larry and Sergey.

Re: Changes to the YouTube Partner Program

#210
post #190
post #119

Earlier quoted context omitted.

The TOS bans patreon etc. links unless you meet monetisation requirements: https://www.polygon.com/2017/9/28/16380186/youtube-patreon-d...

If you have a following in Patreon or any other similar platform, it shouldn't be that hard to jump ship and start uploading somehwere else. Any serious internet publisher should have at least one alternate channel for followers. I'd go with Twitter and a newsletter, so if YouTube decides to screw me, I can tell people "hey, I'm moving to [random platform here]". Patreon allows you to communicate with your followers…

This describes the benefit of being diversified but it doesn't explain how you get there in the face of YouTube's efforts to prevent that. I mean you could plug your Twitter then plug your patreon there but then you're relying on the YT -> Twitter conversion rate multiplied by the Twitter -> Patreon conversion rate.

You could just plug it verbally and skirt the enforcement of the YouTube rules that way, but if they became concerned enough they have automatic transcription and did start enforcing it on annotations/descriptions...

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