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Introducing the new Snapchat

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Re: Introducing the new Snapchat

#201
post #114
post #67

New Snapchat - same complete lack of a business model.

Snap has multiple revenue streams, what are you talking about?

serious question, other than the glasses that no one is buying, the ads where google and facebook take up most of the space, what do they have?

Re: Introducing the new Snapchat

#202

Evan of Snapchat talks about “performing for your friends” as a strange “side effect” of Snapchat. But the instinct to perform is native to the Snapchat medium. I think this is a problem. I went to a concert a few weeks ago. The people beside me would stand still for 10 minutes and then someone would pull out Snapchat. The whole group would turn around, flash a smile and start dancing for the camera. 9 seconds later,…

You say your gripe is with snapchat, but what you've described is the loose amalgamation of everything in the category called web 2.0.

Re: Introducing the new Snapchat

#203
Just a personal anecdote but I have tried installing Snapchat app on my iPhone about a year ago or so. I have spent about 20 minutes tapping and swiping around the app to try to figure out how to use it. I couldn't get how it works and was so frustrated that I have uninstalled it.

In addition to UI being most confusing and impossible for me to figure out, it was also super slow on a mobile network in Asia where I was at the time, near unresponsive.

If I, as 25-30 years old tech person cannot figure out how to use your mobile app, you got a problem. I completely understand why the user base growth has completely flatlined. I assume there are a lot of people similar to me.

I am very bearish on Snap.

Re: Introducing the new Snapchat

#204

Just a personal anecdote but I have tried installing Snapchat app on my iPhone about a year ago or so. I have spent about 20 minutes tapping and swiping around the app to try to figure out how to use it. I couldn't get how it works and was so frustrated that I have uninstalled it. In addition to UI being most confusing and impossible for me to figure out, it was also super slow on a mobile network in Asia where I was…

If you go looking for the Snapchat S-1 SEC filing, it essentially has a user guide for the app inside. (So that potential investors could figure out what the hell it was all about.)

Re: Introducing the new Snapchat

#206
post #103

Earlier quoted context omitted.

While I don't think the author thinks it forms an academic quality taxonomy anymore, I do like the ideas in "Players who Suits MUDs": http://mud.co.uk/richard/hcds.htm Especially the idea that lack of friendly ux leads to more communication and cooperation between players. I don't think it's completely unreasonable that forcing network effects in "Mealsgate" (how do I even install pokemon go) might help form stronger…

Snap's game is changing from getting people in the door to keeping them inside. No longer do they need that network effect to get people in the door -- they've escaped orbit. In fact, they're probably discovering that what worked for getting people in is also driving people out, and they've probably got someone with too much influence that is unwilling to accept that churn. Yes, they can change their design for reten…

I don't think you've provided any real evidence that it was specifically the design and UI that sold people on the app. I started using Snapchat right around their peak demo, 17/18, and I remember jumping on board because it was letting me do something other social media apps weren't, not because it was hard to use. The ephemeral nature of the content was exactly what I and my peers looked for in a landscape dominated by public-persona builders like Facebook, we didn't gravitate towards it because of the design.

You forget in your arguments about 'network' that literally every teenager uses the thing. There is no exclusivity, no special bond between users. Your entire high school would be plugged into the app.

Re: Introducing the new Snapchat

#207
How innovative! Older chat "apps": ICQ, IRC, talkd, WinPopup always separated "Publishers and Creators" and my friends! Furthermore, there was separate device for consuming "Publishers and Creators" called "TV".

Re: Introducing the new Snapchat

#208

Earlier quoted context omitted.

The like / +1 is a useful signal though. What if it were visible in the UI but didn't trigger notifications or alerts?

Hmmm, you can turn off like notifications though. I did that long ago for instagram and facebook.

Same here. And follow notifications.

I think I personally like the like notifications on Twitter though to gauge what resonated with people. Though I do keep the push notifications off so it's more of just I review the notifications timeline every day or two.

Re: Introducing the new Snapchat

#209

Evan of Snapchat talks about “performing for your friends” as a strange “side effect” of Snapchat. But the instinct to perform is native to the Snapchat medium. I think this is a problem. I went to a concert a few weeks ago. The people beside me would stand still for 10 minutes and then someone would pull out Snapchat. The whole group would turn around, flash a smile and start dancing for the camera. 9 seconds later,…

Culture is performance. Pondering on the artifice of social relations is timeless.

The interesting part is what happens once enough people become aware of it. A total glamour killer. Every day there seems to be so much talk about dangers of social. Would be an interesting strategy for Snapchat to amplify this conversation and position itself as an alternative.

Re: Introducing the new Snapchat

#210

I'm certainly not in snap's demo, but > You can think of it as a more sophisticated Best Friends algorithm that makes it easier to find the friends you want to talk to, when you want to talk to them. I can't for the life of me understand why I'd need something like this to help me find my existing friends when I want to talk to them.

This is for mobile. The goal is quick access to the people you talk to often without having to search. This passes the "subway test". You're walking out of a busy subway station and want to quickly take an action on the go - how fast can you get it done on a tiny mobile screen with so-so connectivity? On desktop, this is less of a problem when you have all the time, connectivity, and physical dexterity in the world t…

The default text message app has done this forever though, right? same with my phone contacts if I want to be a luddite and actually _call_ someone
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