New Snapchat - same complete lack of a business model.
Snap has multiple revenue streams, what are you talking about?
Introducing the new Snapchat
201–210 of 212 posts
Re: Introducing the new Snapchat
#202Evan of Snapchat talks about “performing for your friends” as a strange “side effect” of Snapchat. But the instinct to perform is native to the Snapchat medium. I think this is a problem. I went to a concert a few weeks ago. The people beside me would stand still for 10 minutes and then someone would pull out Snapchat. The whole group would turn around, flash a smile and start dancing for the camera. 9 seconds later,…
Re: Introducing the new Snapchat
#203In addition to UI being most confusing and impossible for me to figure out, it was also super slow on a mobile network in Asia where I was at the time, near unresponsive.
If I, as 25-30 years old tech person cannot figure out how to use your mobile app, you got a problem. I completely understand why the user base growth has completely flatlined. I assume there are a lot of people similar to me.
I am very bearish on Snap.
Re: Introducing the new Snapchat
#204Just a personal anecdote but I have tried installing Snapchat app on my iPhone about a year ago or so. I have spent about 20 minutes tapping and swiping around the app to try to figure out how to use it. I couldn't get how it works and was so frustrated that I have uninstalled it. In addition to UI being most confusing and impossible for me to figure out, it was also super slow on a mobile network in Asia where I was…
Re: Introducing the new Snapchat
#205Re: Introducing the new Snapchat
#206Earlier quoted context omitted.
While I don't think the author thinks it forms an academic quality taxonomy anymore, I do like the ideas in "Players who Suits MUDs": http://mud.co.uk/richard/hcds.htm Especially the idea that lack of friendly ux leads to more communication and cooperation between players. I don't think it's completely unreasonable that forcing network effects in "Mealsgate" (how do I even install pokemon go) might help form stronger…
Snap's game is changing from getting people in the door to keeping them inside. No longer do they need that network effect to get people in the door -- they've escaped orbit. In fact, they're probably discovering that what worked for getting people in is also driving people out, and they've probably got someone with too much influence that is unwilling to accept that churn. Yes, they can change their design for reten…
You forget in your arguments about 'network' that literally every teenager uses the thing. There is no exclusivity, no special bond between users. Your entire high school would be plugged into the app.
Re: Introducing the new Snapchat
#207Re: Introducing the new Snapchat
#208Earlier quoted context omitted.
The like / +1 is a useful signal though. What if it were visible in the UI but didn't trigger notifications or alerts?
Hmmm, you can turn off like notifications though. I did that long ago for instagram and facebook.
I think I personally like the like notifications on Twitter though to gauge what resonated with people. Though I do keep the push notifications off so it's more of just I review the notifications timeline every day or two.
Re: Introducing the new Snapchat
#209Evan of Snapchat talks about “performing for your friends” as a strange “side effect” of Snapchat. But the instinct to perform is native to the Snapchat medium. I think this is a problem. I went to a concert a few weeks ago. The people beside me would stand still for 10 minutes and then someone would pull out Snapchat. The whole group would turn around, flash a smile and start dancing for the camera. 9 seconds later,…
The interesting part is what happens once enough people become aware of it. A total glamour killer. Every day there seems to be so much talk about dangers of social. Would be an interesting strategy for Snapchat to amplify this conversation and position itself as an alternative.
Re: Introducing the new Snapchat
#210I'm certainly not in snap's demo, but > You can think of it as a more sophisticated Best Friends algorithm that makes it easier to find the friends you want to talk to, when you want to talk to them. I can't for the life of me understand why I'd need something like this to help me find my existing friends when I want to talk to them.
This is for mobile. The goal is quick access to the people you talk to often without having to search. This passes the "subway test". You're walking out of a busy subway station and want to quickly take an action on the go - how fast can you get it done on a tiny mobile screen with so-so connectivity? On desktop, this is less of a problem when you have all the time, connectivity, and physical dexterity in the world t…