Earlier quoted context omitted.
A bunch of companies are desperately trying to make it a thing here in Denmark, as well. By the looks of it, they jack up their prices slightly about a month in advance, and then offer crappy 20-30% "rebates" on Black Friday. It is simply not worth it.
Fight it. There's all kinds of collateral damage. https://www.strongtowns.org/blackfridayparking/
This year, I am looking to see if a very specific configuration of laptop goes on sale on a local refurb dealer, and if it's not exactly what I want at a good (ie. heavily reduced) price, it's #buynothingday for me again this year.